TRENDS Research & Advisory has won the Emirati Talent Competitiveness Council Nafis Award in its third edition (2024–2025) under the Supervisory Positions category. The award recognizes TRENDS’ outstanding efforts in youth empowerment, remarkable achievements in attracting and qualifying national talent, and a stimulating work environment that contributes to building qualified future leadership capable of keeping pace with future developments.

This achievement reflects the success of TRENDS’ strategy, which aims to promote and empower national competencies in scientific research, management, and innovation. This strategy aligns with sustainable development plans and national programs for qualification and empowerment across vital sectors.

Empowering the Makers of the Future
On this occasion, Dr. Mohamed Abdullah Al Ali, CEO of TRENDS Research & Advisory, emphasized that winning the Nafis Award reflects TRENDS’ success in implementing best institutional practices for empowering youth as the makers of the future. He added that the award motivates them to continue developing and enhancing their role within the center.
Dr. Al Ali also praised the Nafis program for its vital role in encouraging institutions to invest in youth and enhance their participation across various sectors, noting that TRENDS values its fruitful partnership with the Emirati Talent Competitiveness Council, which has contributed to strengthening the center’s efforts in attracting and developing national competencies.
He further stated that TRENDS views investment in youth as a core pillar of its institutional framework and continues to work on qualifying and developing national capabilities to meet future requirements and enhance their roles in research, management, and decision-making.

A Work Environment that Nurtures Excellence and Creativity
Mr. Nasser Mohamed Al Ali, Head of the Administrative and Media Affairs Sector at TRENDS, explained that this achievement results from sustained institutional efforts in building national capabilities. He stressed the center’s commitment to providing an attractive and nurturing work environment that encourages excellence and creativity, promotes innovation, and offers national talent opportunities for professional and leadership development.
He added that this award represents an additional incentive to attract Emirati talent further, supporting the center’s objectives and future strategy in building a globally recognized research ecosystem reinforced by qualified national competencies.