With an interactive pavilion and advanced technological tools that embody the future of scientific research, TRENDS Group has marked a strong and distinctive presence at the largest edition of the Make it in the Emirates 2026 forum, held at ADNEC.

From the opening, TRENDS emerged as a strategic knowledge contributor to the event, which showcases the strength of national industry across 12 sectors and more than 5,000 products, underscoring that industrial transformation cannot be achieved without a robust research foundation supported by artificial intelligence.

The Group’s pavilion attracted significant attention and praise from senior officials and prominent figures, including H.E. Ali Saeed Al-Neyadi, Chairman of the National Emergency, Crisis and Disasters Management Authority, who toured the pavilion and explored its knowledge content and research outputs, along with Sheikh Dr. Ammar bin Nasser Al Mualla and H.E. Zaki Anwar Nusseibeh, Cultural Advisor to the UAE President and Chancellor of the United Arab Emirates University, in addition to a wide range of manufacturers and visitors. They experienced a distinctive research model that combines in-depth economic analysis with modern digital technologies, making the TRENDS pavilion a key platform for exploring solutions in sustainability and industrial innovation.

Rawdha Al-Marzooqi, researcher and Director of Exhibitions and Distribution Department at TRENDS, explained that the Group’s participation in the 2026 edition was designed as a comprehensive sensory and knowledge-driven experience. She noted that TRENDS does not merely present its outputs, but also provides manufacturers and visitors with advanced technological tools that facilitate research and access to accurate information.

She added that the objective of TRENDS’ presence is to reaffirm that the UAE’s industrial product is built on a sophisticated research mindset aligned with the industries of the future.

For her part, Warda Al-Menhali, researcher and Director of Corporate Communications Department at TRENDS, emphasized that the Group’s participation in Make it in the Emirates reflects its commitment to representing scientific research at major economic platforms. She noted that the presence aims to open direct channels of engagement with the industrial sector and to strengthen the role of research and foresight in shaping the future of innovation and sustainability.

She added that the pavilion serves as a living message affirming that TRENDS is an integral part of the ecosystem shaping the future through knowledge.

The TRENDS interactive pavilion focuses on presenting advanced research insights across key sectors, including manufacturing technologies through the application of AI to enhance production lines, the future economy through studies on the global competitiveness of national products, and industrial sustainability through research supporting the UAE’s transition toward climate neutrality in the industrial sector.

The Group will continue to welcome visitors until 7 May, transforming the pavilion into a hub of intellectual exchange and dynamic discussions connecting the public with researchers.