TRENDS Research & Advisory organized a panel discussion on the book Media Economics: Practices, Opportunities, and Challenges at its conference hall in Abu Dhabi.

The book’s author, Dr. Dr. Abdullah Ali Bankhar, a Saudi academic and media expert, shared insights from his experience spanning over four decades. He addressed various issues related to media economics, emphasizing that the book combines theoretical academic study with practical application, shedding light on the importance of integration between the media and advertising industries.

During the discussion, moderated by researcher Najla Al-Midfa, Dr. Bankhar stressed the need to balance traditional and digital media, affirming that quality media content is key to achieving high investment returns. He also cautioned against resource waste in content production, calling for minimizing haphazard practices, focusing on maximizing available opportunities and addressing future challenges.

The book offers deep insights into media economics, appealing to both experts and the general public, making it a valuable reference for researchers and enthusiasts in the field.

At the end of the discussion, attendees praised the book for its significant ideas and valuable perspectives, emphasizing the importance of such discussions in sharing expertise and knowledge.