Coinciding with its research tour in the British capital, TRENDS Research & Advisory is strengthening its intellectual presence through active participation in the 2025 London International Book Fair. At its pavilion in Olympia London, the center is showcasing a distinguished collection of publications covering artificial intelligence, innovation, politics, economics, energy and the environment, in addition to specialized books on political Islam.

Through its participation, TRENDS aims to reach new readers, enhance cooperation with participants and key stakeholders in the publishing industry, and explore new research partnerships that reinforce its global role.

From the early hours of the fair, a number of writers, students and visitors flocked to the TRENDS pavilion, where they were introduced to the center’s work as an independent research institution dedicated to spreading knowledge and providing balanced insights based on scientific research.

The TRENDS team supervising the pavilion also met with the delegation from the Beijing International Book Fair to discuss TRENDS’ upcoming participation in the Beijing book fair.

Dr. Mohammed Abdullah Al-Ali, CEO of TRENDS, emphasized that the London International Book Fair is a global cultural platform that fosters collaboration between research, academic and cultural institutions. He highlighted that TRENDS is participating in the fair for the fourth consecutive year, showcasing approximately 350 studies and books across various fields. This participation aligns with the center’s strategy to promote accurate knowledge, counter extremist ideologies, and provide scientific and intellectual content that serves specialists and researchers while reinforcing its presence in international forums.

Dr. Al-Ali further explained that TRENDS’ engagement extends beyond its exhibition pavilion to include discussions and panel sessions. Additionally, the center is actively working on establishing research partnerships with leading think tanks and intellectual institutions to enhance its research output, studies and publications, as well as its consulting and training services.

Moreover, the TRENDS pavilion at the London Book Fair features a dedicated podcast studio, where interviews and discussions with intellectuals and researchers are recorded and broadcast. This initiative transforms the pavilion into a dynamic cultural hub, attracting visitors and enriching their experience at the book fair.