Trends Research & Advisory will participate, Through his virtual office in Egypt, in the second edition of the Arab Youth Media Creativity Summit 2025, scheduled to take place from August 19 to 21 in New Alamein City, Egypt.

The summit, themed “Innovative Media… Pioneering Work”, is organized by the Arab Academy for Science, Technology and Maritime Transport under the auspices of the General Secretariat of the League of Arab States and the Egyptian Cabinet.

The event will explore the evolving role of media in shaping the future of industries and businesses across the Middle East. It will also include the signing of cooperation and partnership agreements, in addition to panel discussions on the future of journalism, television, podcasts, digital platforms, and the use of artificial intelligence in various business sectors.

Empowering Youth

Dr. Mohammed Abdullah Al-Ali, CEO of TRENDS, emphasized that the center’s participation reflects its strategic commitment to empowering youth and enhancing their creative capacities in both research and media. He noted that young people are central to TRENDS’ mission, as the center aims to maximize their role in shaping the future through science, knowledge, and innovation.

He added that the summit’s second edition places strong emphasis on discovering youth potential and promoting effective communication among Arab youth, while also raising awareness on modern technologies and AI applications in media and research — objectives that align with TRENDS’ ongoing contributions to regional and global forums to foster dialogue and intellectual exchange between peoples and societies.

Research and Innovation

Elyazia Al-Hosani, Deputy Head of the Media Sector at TRENDS, stated that the center’s participation supports its mission to empower young people and enhance their creative, media, and intellectual skills. She highlighted TRENDS’ ongoing efforts to build youth capacity in research and innovation and support them in shaping the future through training, mentoring, and the use of advanced technological tools.

Al-Hosani pointed out that TRENDS attaches particular importance to the role of youth in shaping the future of digital media and seeks to actively engage them in this field through participation in youth-focused events, panel discussions, conferences, and seminars aimed at exchanging expertise and perspectives on various media and knowledge-related issues.

The Future of Media

Saqer Al-Suwaidi, spokesperson for TRENDS, affirmed that the center’s participation in the Arab Youth Media Innovation Summit 2025 includes contributions from young researchers in the panel discussions focused on the future of media. He added that they will be actively engaged in workshops centered on the creation of meaningful and constructive digital content, as well as in discussions about the role of artificial intelligence in shaping the contemporary Arab media landscape and the impact of emerging technologies on the media sector.

Al-Suwaidi further explained that the center is also participating in the summit’s accompanying exhibition with a wide range of its most prominent research and knowledge publications, including key studies and scientific series, particularly in the fields of artificial intelligence, economic development, energy and natural resources, environment and sustainable development, and Middle East security, among others. This participation aims to support a shared understanding of contemporary issues and to promote the values of knowledge and the culture of purposeful scientific research among youth.