TRENDS Research & Advisory and Darpo Vision, operating under the brand Viory, have signed a memorandum of understanding (MOU) aimed at strengthening research and media collaboration, contributing to shared objectives of disseminating knowledge and raising societal awareness.

The MOU was signed at TRENDS’ headquarters in Abu Dhabi by Dr. Mohammed Abdullah Al-Ali, CEO of TRENDS Research & Advisory, and Ms. Zulayho Siddikova, General Manager of Viory.

Under this MOU, both parties will collaborate on publishing TRENDS’ media content via Viory’s platforms, conduct joint opinion polls, deliver specialized training programs, provide media consultations, and jointly organize research and media events, such as symposia and conferences.

Dr. Mohammed Abdullah Al-Ali stated that this partnership aligns with TRENDS’ strategy to enhance collaboration with media institutions to promote research-based knowledge.

“We believe in the importance of partnering with modern media to deliver knowledge innovatively,” he said. “We are pleased to join hands with Viory to strengthen societal awareness and engagement with both Arab and global audiences.”

Ms. Zulaykho Sidikova expressed her pleasure at signing this MOU, emphasizing that the collaboration with TRENDS will significantly enhance the quality of Viory’s media content. She added that Viory looks forward to benefiting from TRENDS’ research expertise to produce engaging, scientifically rigorous, and objective media materials.