The TRENDS International Training Institute, part of TRENDS Research & Advisory, has launched a new initiative titled “Think Link”, aimed at engaging employees in knowledge-sharing and skill transfer. The program is designed to empower staff academically and professionally, enabling them to become in-house trainers while fostering a culture of continuous learning and sustainable collaboration across teams.
The initiative aligns with TRENDS’ vision of building human capital and creating an environment that nurtures creativity and excellence. By transforming employees’ accumulated expertise into structured training content, Think Link seeks to raise institutional efficiency, strengthen organizational sustainability, and ensure that valuable knowledge benefits the entire organization.

Fostering a Culture of Innovation
Dr. Mohammed Abdullah Al-Ali, CEO of TRENDS Research & Advisory, described Think Link as a practical embodiment of the center’s strategy of investing in human capital. “At TRENDS, we believe that institutional success depends on the team’s ability to share knowledge, collaborate actively, and continuously develop. This initiative will reinforce those principles while sharpening employees’ skills and strengthening a culture of innovation, excellence, and leadership,” he said.
He added that the initiative goes beyond training to serve as a platform for documenting and transferring institutional knowledge. It also creates an inspiring internal learning environment that develops presentation and training capabilities, empowers employees as trainers, and enhances teamwork through shared learning.
Dr. Al-Ali emphasized that Think Link also supports TRENDS’ broader research culture by encouraging staff to document and share their experiences and findings with colleagues. This enriches the institution’s intellectual and professional output, helps discover hidden talents within the organization, and develops capacities in areas such as communication, leadership, and knowledge management.

Developing Personal and Professional Skills
Al-Anoud Mohammed Al-Marar, Director of Local Training at the TRENDS International Training Institute, explained that the initiative aims to boost employee performance, expand knowledge horizons, and improve workplace quality. It will provide training in areas such as institutional innovation, continuous improvement, workplace development, financial planning, strategic planning, and project management.
She added that Think Link will also offer courses on self-development, leadership, and team building, as well as specialized, technical, and analytical skills relevant to employees’ fields. In addition, the initiative includes short courses on positivity, mental well-being, and time management. The overall goal is to create a sustainable in-house training ecosystem that systematically documents and transfers knowledge, reducing reliance on external training providers.