In a hybrid event held in-person and remotely, TRENDS Research & Advisory launched the visual identity of its virtual office in Montreal, Canada, to enhance knowledge communication between think tanks regionally and internationally.

This step is part of the effort to activate the role of TRENDS’ subsidiary offices that support the head office in Abu Dhabi. Seven offices have been established as part of a plan to open 11 offices worldwide, furthering the Center’s goal of serving as a knowledge bridge between the peoples and nations of the world.

Dr. Mohammed Abdullah Al-Ali, CEO of TRENDS Research & Advisory, stated that the Montreal Office’s visual identity launch aims to introduce the Office and promote global research vision and intellectual mission. It also seeks to open new horizons for cooperation and partnerships between TRENDS and research institutions, academic bodies, and think tanks in Canada.

Moreover, the Office is a platform for academic, intellectual, and knowledge exchange among researchers and specialists. He pointed out that TRENDS’ virtual office in Montreal strives to produce impactful knowledge, particularly in forward-looking studies supporting TRENDS’ objectives.

Future TRENDS

In addition, TRENDS’ Montreal Office launched a unique report, Future TRENDS, in Arabic and English. The report aims to highlight the most critical forward-looking studies that seek to identify future trends, assess the various variables that could influence these trends, and determine the best future scenarios. It includes vital applied studies focused on applying knowledge, scientific theories, and information to solve current and future problems.

The report features meaningful visual and graphical representations summarizing the most significant studies, facilitating understanding future world trends and challenges.

The first edition of the report includes five forward-looking studies and 11 visual and graphical representations outlining future trends in areas such as: “What will training look like in the future?”, “How will the digital world impact the environment?” “Collaborative experiences between arts and future studies,” “The importance of innovation in reducing future risks and crises,” “The future of AI spending in the global banking sector,” “The future of the energy mix,” “The shift of economic power from the west to the east,” “the quantum leap of government computing in the future,” “top 10 countries in military spending in 2030”, “who will live in extreme poverty by 2031?”, “What opportunities will the metaverse present in the future?” “the rise of the Asian middle class in the coming years,” and “global population in 2100 and demographic changes worldwide.”

Additionally, the report includes five applied studies that harness the knowledge, scientific theories, and information to address current and future challenges in areas such as: “Collaboration between industry and academia,” “How to apply sustainable development standards in university education,” “How to design applied research,” “How content creators convey extremism to viewers and listeners and how to counteract it,” and “How to make a future scenario an inclusive and exploratory model like video games.”

“Knowledge that makes a difference”

Dr. Wael Saleh, Director of TRENDS’ virtual office in Montreal, emphasized that the status and global influence of research centers are now determined by the added value and impactful ideas they propose, along with the creativity of their researchers and experts and their ability for creative anticipation in an uncertain world.

He added that in this context, it is time to develop new units, departments, and subsidiary offices for research centers to advance scientific writing in a way that keeps pace with the current context and brings about a real qualitative leap in the content and approaches of research centers and think tanks.

TRENDS contributes to this qualitative leap and seeks to produce impactful research knowledge through its virtual office in Montreal, particularly in forward-looking and applied studies. He noted that TRENDS’s new virtual office in Montreal aims to reflect the diversity of academic cultures and knowledge perspectives sought in its research.

he Montreal office team participated via Zoom, with Dr. Wael Saleh, the office director, presenting the Future Trends Report. He emphasized that the report is the first of its kind in addressing these issues and topics and marks the inaugural production of TRENDS Montreal.