TRENDS Research & Advisory held a panel discussion, The Impact of Artificial Intelligence on Public Opinion Polls, as part of its ongoing research and events series. The event featured Dr. Magued Osman, CEO of the Egyptian Center for Public Opinion Research (Baseera), and was attended by several TRENDD researchers.

The session was moderated by Mr. Abdulaziz Al-Shehhi, Deputy Head of the Research Sector at TRENDS. He emphasized the importance of continuous research into AI’s role in shaping and measuring public opinion. He noted that this field’s rapid advancements open new horizons and present complex challenges.

During the discussion, Dr. Magued Osman, CEO of the Egyptian Center for Public Opinion Research (Baseera), highlighted how AI has become an integral part of numerous daily applications and explored its potential for analyzing public opinion trends by examining text-based discussions on social media platforms, as well as leveraging recent advancements in fields such as voice pattern analysis and eye-tracking technology when interacting with content or products.

Dr. Osman stressed that AI measures public opinion and shapes it through the content delivered to users via various digital platforms. This raises critical questions about the accuracy and neutrality of data.

He also pointed out that these technologies may witness rapid developments in the coming months, even days, which could lead to a transformative shift in public opinion polling. This underscores the need to thoroughly examine these tools to ensure their use enhances accuracy and transparency in understanding societal trends.

This panel discussion is part of TRENDS’ ongoing efforts to explore contemporary issues related to technology and scientific research. It provides a platform for dialogue on AI’s challenges and opportunities across various fields, including public opinion polling.