We forge strategic and sustainable partnerships between the United States and the Middle East

TRENDS US

Registered in the United States and based in Washington, D.C., TRENDS US is a for-profit, strategic consulting firm that specializes in political, economic, defense, and security relations between the United States and the Middle East. TRENDS US is a wholly owned US subsidiary of TRENDS Research & Advisory, a private and independent research institution based in the UAE.

At TRENDS US, we are driven by the conviction that global commerce and international security benefit tremendously from enhanced cooperation and collaboration between the United States and its partners in the region. Through our first-rate analysis, deep access, and demonstrable convening power both in Washington and in the region, we aspire to shape and contribute to that invaluable mission.

IMPACT over SIZE is not just our motto, it is the philosophy that drives everything we do. Our strength is our passion about and relentless focus on the mission of US-Middle East partnership. Our competitive advantage is the top-level, diverse, and culturally sensitive talent of our people. We are from the Middle East, and from the United States – uniquely positioned to help you navigate both environments. We build bridges simply because we care.

Governance

  • We rely on best practices in governance, risk management, and ethics throughout our value chain. We hold ourselves accountable through responsible transparency, and we are guided by our Advisory Board to pursue our mission and achieve sustainable success.
  • Our diverse Advisory Board guides the firm’s overall strategic direction and provides oversight of its strategy, risk mitigation, operations, and management. Our experienced and resourceful Advisory Board members bring a range of perspectives to the table and put their international influence at the service of the firm.
  • Our wide network of senior advisors also plays an important role in our business operations. Our priority is not the number of subject matter experts (SMEs) around the table but the individuals who fill the seats. Our carefully picked SMEs are trusted force multipliers. We turn to them to help us execute both effectively and efficiently. From government to the private sector, and from academia to the military, our SMEs bring decades of experience that help us demonstrate and deliver significant business value to our clients.

Commitments

Diversity: Our mission requires cultivating talent and empowering voices from both the United States and the Middle East. We want our firm to be a safe place where real and honest debate is not only possible but welcome. We promote diversity in part by building and sustaining an equitable and inclusive work environment through industry-leading research on diversity, equity, and inclusion (DEI). Our actions speak louder than our words.

Transparency: Transparency is our most valued currency. We cannot honour our commitment to diversity without embracing openness and clarity in our business operations. While confidentiality is required with many of our clients, we balance that commitment with internal and external transparency in communication, decision-making, accounting, assessment, monitoring, and evaluation.

Trust: At its core, our mission is about building bridges and strengthening relationships. That’s why trust means everything to us – trust in our passion for the mission, in our care for our clients, in our integrity, in our professionalism, and of course, in our ability to deliver effectively, efficiently, and predictably.

Nonpartisanship: While we engage in discussions with industry associations and interact directly with various stakeholders throughout the U.S. Federal Government, we do not support one political party or group over another. Importantly, we do not engage in “lobbying activities” or lobby on behalf of any of our clients.

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