TRENDS Research & Advisory is participating, as a partner, in the 34th Abu Dhabi International Book Fair (2025), held at the Abu Dhabi National Exhibition Centre (ADNEC) from April 26 to May 5 under the theme Knowledge Illuminates Our Community.

TRENDS’ pavilion, No. 11L05 in Hall 10, offers visitors a rich intellectual journey through more than 350 titles, including original and translated books, as well as a series of in-depth studies on topics such as political Islam movements, technology, artificial intelligence, tolerance, coexistence, economic development, environment, and sustainability.

In addition to showcasing and signing its latest publications, TRENDS’ presence at the fair features a rich program of events and symposia that address current issues. It will also launch knowledge initiatives in collaboration with partners and sign agreements and memoranda of understanding to strengthen research cooperation and foster joint efforts.

The pavilion will also showcase TRENDS’ cutting-edge AI-powered research tools, including the Echo robot, hologram technologies, and the TRENDS podcast studio, hosting several of the fair’s distinguished guests.

This year, the pavilion features a cultural and educational corner that captures traditional Emirati life, including the launch of a new book documenting the heritage of the UAE through the journey of pearl diving.

Dr. Mohammed Abdullah Al-Ali, CEO of TRENDS, stated that this year’s participation in the Abu Dhabi International Book Fair reflects the center’s commitment to advancing scientific research and spreading knowledge by presenting the latest studies across various fields. He noted that the fair provides an essential platform for exchanging ideas and knowledge among diverse audiences.

Furthermore, he explained that TRENDS strives to make knowledge a shared culture among all, focusing on societies’ civilizational dimensions and the importance of illuminating communities with knowledge.

Rawdha Al-Marzooqi, Director of Exhibitions and Distribution at TRENDS, stated that the center will participate in extensive publications covering a broad spectrum of regional and global issues. She emphasized that the fair has become a cultural platform that unites diverse cultures and serves as a meeting point for publishing and creative industry leaders. It offers an opportunity to forge new partnerships and explore emerging trends in the knowledge sector.