Richard Woodward is Associate Professor in International Business at Coventry Business School. He is a political economist specializing in global governance institutions (especially the OECD), diplomacy, and soft power in world politics.
His current research has two strands: The first examines the OECD’s evolving role in global governance, especially in the context of the challenges facing the liberal international order.
The second explores attempts by states to acquire soft power to achieve influence in global politics. This research investigates how states have appropriated diverse sporting achievements and occasions to amplify their diplomatic messages.
Woodward has published widely on international organizations and global governance and has authored two books, The Organization for Economic Cooperation and Development (Routledge, 2009) and (with Michael Davies) International Organizations: A Companion (Edward Elgar 2014).