Five companies bringing together academic research, strategic foresight, monitoring, global outreach, and training.

In a step that reflects a comprehensive qualitative transformation, TRENDS Research & Advisory officially announced its transition into TRENDS Group, marking the beginning of a new phase of integrated knowledge-driven work and strengthening its regional and international presence through an advanced ecosystem that combines scientific research, strategic foresight, monitoring, global outreach, and training.

This transformation follows a remarkable journey of growth and expansion across multiple fields, necessitating the establishment of a broader framework to accommodate the accelerated pace of development.

The transition to TRENDS Group reflects the leadership’s commitment to consolidating these efforts within a more integrated, coherent, and flexible entity, while expanding its presence through the establishment of branches and offices in major capitals worldwide, thereby enhancing its global knowledge footprint.

An Integrated Knowledge Ecosystem

TRENDS Group consists of five core companies operating within a complementary framework that enhances efficiency and diversifies outputs. These are: TRENDS Research & Advisory, TRENDS Global, TRENDS Barometer, TRENDS Observatory for Social Phenomena Studies, and the TRENDS Training Institute.

This new structure reflects a strategic direction toward building a multidisciplinary knowledge ecosystem capable of producing, analyzing, disseminating, and utilizing knowledge to support policymaking and decision-making processes.

A Vision Centered on Youth Empowerment

Dr. Mohammed Abdullah Al Ali, Chief Executive Officer of TRENDS Group, emphasized that TRENDS’ transition into a group represents a profound strategic transformation and a reflection of the institution’s maturity and ability to respond to the demands of a new phase through an integrated model that combines research, training, monitoring, and global engagement.

He explained that this transformation stems from an ambitious institutional vision grounded in knowledge innovation, organizational renewal, and sustainability, with a strong focus on empowering young talent and investing in human capital.

He added: “The Group seeks to consolidate its position as a global platform for the production of credible knowledge and to contribute to shaping knowledge and thought through the utilization of the latest research methodologies and advanced technologies.”

Modern Administrative and Media Development

Mr. Nasser Mohammed Al Ali, Executive Director of TRENDS Group, stated that the transition into an integrated group requires a modern management model built on institutional governance, operational efficiency, and sustainability.

He affirmed the Group’s commitment to developing a flexible administrative system capable of keeping pace with its rapid expansion while strengthening integration among its various companies.

He further noted that fostering a work environment that encourages creativity and innovation remains a key priority, contributing to higher-quality outputs and greater institutional excellence.

Al Ali also pointed out that this transformation will be accompanied by a comprehensive development of the Group’s media ecosystem through the adoption of the latest digital tools and technologies to produce innovative, multi-platform knowledge content. This, he said, will enhance the reach of the Group’s research and knowledge mission, expand its regional and global influence, and meet the expectations of audiences seeking reliable knowledge and high-quality content.

Integration that Enhances Efficiency

Mr. Abdulhadi Al Hammadi, Director General of the Office of the President of TRENDS Group, emphasized that this transformation represents a significant leap forward in strengthening institutional work. He noted that the President’s Office plays a pivotal role in coordinating strategic efforts and ensuring seamless integration among the Group’s various companies, thereby reinforcing the highest standards of governance.

Scientific Research

Mr. Mohammed Salem Al Salami, Director General of TRENDS Research & Advisory, stated that TRENDS’ transformation from a center into a group marks a new starting point for advanced scientific research that will develop solutions and support public policies. He stressed that TRENDS Research & Advisory will continue to expand its strategic studies and strengthen partnerships with leading think tanks worldwide.

A Global Vision

Mr. Awad Mohammed Al Breiki, Director General of TRENDS Global, explained that the transition reflects a clear vision to strengthen the Group’s international presence through its expanding network of global offices, serving as a bridge for knowledge exchange among diverse cultures.

He added that TRENDS Global, through TRENDS Group and its affiliated companies, seeks to broaden its intellectual and research impact internationally by building strategic partnerships with think tanks and academic institutions worldwide and launching qualitative initiatives that support civilizational dialogue, knowledge exchange, and the sharing of expertise.

These efforts, he noted, will further strengthen the Group’s position as a global platform for knowledge production and future foresight.

Foresight and Analysis

Mr. Fahad Issa Al Muhairi, Director General of TRENDS Barometer, affirmed that the transformation enables the development of advanced tools for analyzing global trends through public opinion surveys and big data analytics, providing accurate insights into intellectual and political transformations.

He added that the work of the TRENDS Barometer goes beyond monitoring general indicators to include the design of specialized surveys targeting diverse segments of society, thereby enriching its database with precise, qualitative insights.

These surveys complement a comprehensive system of strategic consulting services for both public and private sector institutions, in which data-driven analysis is used to formulate practical, actionable recommendations.

Al Muhairi noted that combining field surveys with advanced analytical modeling enables anticipating transformations before they occur, rather than merely documenting them afterward, making the platform a proactive tool serving policymakers and stakeholders alike.

Smart Monitoring

Mr. Sultan Majed Al Ali, Director General of the TRENDS Observatory for Social Phenomena Studies, stressed the importance of studying social phenomena and analyzing societal transformations worldwide as a key approach to understanding future challenges and opportunities.

He explained that the Observatory will employ the latest artificial intelligence technologies and data analytics tools to monitor social phenomena and emerging trends in real time, producing scientific insights and predictive models that support decision-makers and researchers while enhancing the ability to anticipate the future and understand rapidly evolving societal changes at the local, regional, and international levels.

Capacity Building and Training

Ms. Reem Mohsen Al Kindi, Director of the TRENDS Training Institute, stated that the Institute’s integration into TRENDS Group opens broader horizons for developing a comprehensive training ecosystem that responds to future requirements.

She emphasized that, through the Group, the Institute will redefine training as a fundamental pillar in building human capabilities and fostering knowledge creation.

Al Kindi explained that the Institute focuses on delivering high-quality programs that combine theoretical knowledge with practical application, helping researchers and professionals enhance their skills and keep pace with rapid developments in fields such as scientific research, artificial intelligence, data analytics, and future foresight.

She added that the ultimate goal is to prepare highly qualified young researchers according to international standards and empower them to contribute effectively to knowledge production, sustainable development, and competitiveness in modern work environments.

Spokespersons in Global Languages

In a step aimed at strengthening institutional communication, TRENDS Group announced the appointment of official spokespersons to engage with media outlets in different languages:

• Noura Abdullah Al Shamsi – Arabic-language Spokesperson.
• Alyazia Jassim Al Hosani – English-language Spokesperson.
• Shaikha Obaid Al Nuaimi – French-language Spokesperson.

This initiative aims to build bridges of knowledge and dialogue with diverse cultures and further establish TRENDS Group as a global brand in the knowledge industry.