AED 20.00

ISBN: 978-9948-846-57-4

20 Oct 2021
Strategic Trends Series (9)

Year of the Fiftieth: The Role of Industrial & Organizational Psychology in Cultivating Human Potential in the United Arab Emirates

H.E. Maqsoud Kruse


Industrial and Organizational Psychology (IOP) can play a significant role in cultivating human potential in the United Arab Emirates (UAE) as it celebrates its fiftieth anniversary and prepares for the next fifty years.

This can be achieved through the contribution of IOP to the process of managing and developing the national human capital, build leadership capabilities among Emirati youth, advance corporate and organizational creativity and innovation, enhance labor relations and rights, and take part in the strategic planning for true work force empowerment and advancement.

Despite of the rapid growth of Human Resources (HR) sectors and the increasing interest in Organizational Behavior (OB) within business context as well as the advancements in Labor Relations and Rights, there is still a relative absence of IOP at the professional level, with handful number of Emirati practitioners and only a very small number of residents working in the private sector.

Similarly, academic IOP suffers from several challenges related to the development of IOP as a serious research and scientific area. For example, the United Arab Emirates University (UAEU), founded in 1976, was one of the leading universities to offer courses in the field of IOP.

The university offered placements in governmental, industrial, health, and educational sectors for those 8 interested in pursuing careers as professional psychologists (Kruse, 2002).

However, more work is needed to advance the discipline and attract potential candidates. Thus, the author aims to provide an overview of the early beginnings, current trends, and potential challenges for IOP, both as a practice and as a science in the UAE.


Maqsoud Kruse is an international writer, public speaker, and a regular guest on a variety of media outlets and publications, CNN, Sky News, Phoenix TV, Abu Dhabi TV, Al Hurra TV, SBS Radio, Sharjah Radio, The New York Times, The Washington Post, and The National. Kruse has broad and interdisciplinary interests, including Organizational Psychology and Psychometrics, Educational and Clinical Psychology, Mental Health, Military and Political Psychology, Terrorism and Extremism, Strategic Communication, Political Islam, and Contemporary Arab Thought.

In 2019, Kruse published a chapter in the Arabic book – The Psychological Foundations of Tolerance – published by the Sultan Bin Zayed Center in Abu Dhabi. The same year, he published his paper – Towards A Neurological Model of Giftedness: A Conceptual Perspective – at the 4th International Conference on Educational Neuroscience. His paper – Countering Violent Extremism Strategies in the Muslim World – appeared in The Annals of The American Academy of Political and Social Science in 2016.

He has served as the former Executive Director of Hedayah, The International Center of Excellence for Countering Violent Extremism, since its establishment in December 2012. Prior to joining Hedayah, he served as the Head of Planning Section and later as the Psychological Affairs Advisor at the Global Aerospace Logistics (GAL), a subsidiary of the Emirates Advanced Investments Group (EAIG).

Before joining GAL, he served in the United Arab Emirates Armed Forces, working in various Applied Psychology, Strategic Planning, and Leadership Development settings. Kruse received his Master’s degree in Organizational Psychology from the University of Melbourne in Australia.